One in five YouTube Shorts shown to new users is AI-generated slop, study finds
2025-12-31
Summary
A study by Kapwing reveals that 21% of YouTube Shorts shown to new users are low-quality AI-generated videos, commonly referred to as "AI slop." Despite their poor quality, these videos are popular and profitable, with channels like India's "Bandar Apna Dost" generating millions in revenue. The study highlights the growing presence of AI-generated content on YouTube and the challenges platforms face in managing such content.
Why This Matters
This trend of AI-generated content flooding platforms like YouTube raises concerns about the quality and authenticity of online content. It poses a challenge for platforms to balance between encouraging innovation and maintaining content quality. As more content is generated by AI, both users and advertisers may become disillusioned, potentially leading to shifts in platform popularity and revenue models.
How You Can Use This Info
Professionals can use this information to critically evaluate the content they consume and share, ensuring it aligns with quality standards. Marketers and content creators should consider the implications of AI-generated content on their strategies, possibly seeking opportunities in authentic or niche content. Additionally, staying informed about platform policies could help in adapting to changes in content regulation and monetization strategies.