AI toys are all the rage in China—and now they’re appearing on shelves in the US too
2025-10-10
Summary
AI toys, popular in China, are gaining traction in the US market. Companies like Mattel and OpenAI are set to launch AI-enhanced toys, joining Chinese firms such as Haivivi and FoloToy, which have already seen success with products like BubblePal. These toys, often featuring chatbots and voice assistants, are designed to interact with children in innovative ways, although some parents report mixed experiences regarding their functionality.
Why This Matters
The rise of AI toys highlights a significant shift in the toy industry, where technology is increasingly integrated into playtime. This trend is particularly important as it opens up new possibilities for educational and interactive play, potentially transforming how children engage with toys. It also underscores the growing global influence of Chinese tech innovations.
How You Can Use This Info
For professionals in the toy industry, this trend suggests a need to explore AI integration to stay competitive. Marketers and retailers should consider how these products can be positioned to appeal to tech-savvy parents looking for educational tools. However, it's essential to address potential functionality issues to ensure sustained consumer interest and satisfaction.