AI summaries in online search influence users' attitudes
2025-12-01
Summary
A study investigated how AI-generated summaries in online search results affect users' attitudes, intentions, and policy support on debated topics. It found that the presence and position of these summaries can significantly influence users' views, with top-placed summaries having a stronger impact on attitudes. The effect varied based on users' familiarity with the issue and their trust in AI, with summaries emphasizing health risks perceived as more useful.
Why This Matters
As AI-generated content becomes more integrated into online search tools, understanding its influence on public opinion is crucial for designing ethical and effective information systems. This study highlights the potential of these tools to sway public perceptions, which has implications for developers, policymakers, and users. Ensuring transparency and accountability in AI-generated content is necessary to prevent misinformation and bias.
How You Can Use This Info
Professionals should be aware of the persuasive power of AI-generated summaries, especially when designing or using search tools that incorporate AI. This knowledge can guide the development of user interfaces that prioritize transparency and help users critically evaluate information. Additionally, for those in communications or public policy, understanding these dynamics can aid in crafting messages that effectively engage and inform audiences.