AI chatbots use different sources than Google search and often cite less-known websites
2025-10-27
Summary
A study by Ruhr University Bochum and the Max Planck Institute reveals significant differences between traditional search engines and AI chatbots in terms of source selection and information presentation. AI systems like GPT and Gemini often cite less-known websites, pulling from a broader but less predictable range of sources compared to Google. This diversity in sourcing could lead to varied user understanding, although AI systems currently lag behind in covering breaking news and maintaining source consistency over time.
Why This Matters
This research highlights how AI chatbots are changing the landscape of online information retrieval, potentially affecting what users see and trust. As more people rely on AI-generated responses, the diversity and unpredictability of sources could introduce new perspectives but also obscure reliable information. Understanding these dynamics is crucial for adapting to the evolving digital information ecosystem.
How You Can Use This Info
Professionals can use this knowledge to refine their SEO strategies, ensuring visibility across both traditional and AI-driven search platforms. It's also important to critically evaluate AI-generated content, acknowledging that it might come from less-vetted sources. Staying informed about these shifts can help you adapt your information consumption habits and trust levels accordingly.